As part of its digital transformation and thanks to the support of the ERDF/REACT-EU, visit.brussels set up a new all-in-one ticketing interface platform. It involves creating a network for information exchange between the different ticketing software used by Brussels cultural operators.

This new platform had many objectives: First, giving a local and international audience the ability to have a complete view of the cultural offering of the Brussels Region. Next, the introduction of this platform was intended to allow all cultural professionals in the Brussels Region to access an online ticketing and booking management system and a system of entry monitoring via electronic tickets and mobile applications. Lastly, this visit.brussels project was aimed at small and medium-sized structures not yet working with a ticketing service provider.

This action aimed to make culture much more accessible and required a budget of 188,000 euros. Of the results obtained, we can note that the survey carried out among the partners allowed the mapping of all the ticketing services present in Brussels in the relevant sectors (performance halls, concerts, theatres, museums, exhibitions, cinemas, circuses, night clubs). Contact was also made with companies and software likely to meet the needs of this new platform. Lastly, a feasibility study was carried out and led to the choice of the provider to supply the technology for the ticketing interface in Brussels.

On 31 December 2020, the United Kingdom left the European Union (EU) after 47 years of membership.

The United Kingdom's departure has created new barriers to trade in goods and services, as well in terms of mobility and exchanges, affecting public administrations, businesses and citizens.

It is in this context that the EU Member States provided for the creation of a Brexit Adjustment Reserve (BAR) of 5 billion euros. The aim of the BAR was to provide support in order to mitigate the economic, social, territorial and, where appropriate, environmental consequences of the United Kingdom's withdrawal from the EU, in order to support the most affected regions and markets. The reference period was from 1 January 2021 to 31 December 2023. For the Brussels-Capital Region, different institutions submitted projects for funding by this BAR. visit.brussels responded to this new challenge and has been keen to help compensate the tourism sector for the losses caused by the United Kingdom's exit from the EU.

The organisation has mainly used two levers: first, strengthening the prospecting of international associations (and the agencies that represent them) on the British market, by encouraging the installation or development of their offices in Brussels and/or the organisation of their events; second, providing tools for these associations to maintain and continue their specifically European activities, in particular the organisation of their conferences. The introduction of this mission required a budget of 302,000 euros.

The nightlife in Brussels is essential for the attractiveness and dynamism of an emerging cultural offer and the inclusion of young people (18-35) in the life of the Brussels Region. It is also vital that its development take into account the issues of noise, cohabitation and drugs, thanks to specific management in collaboration with the stakeholders in the field. Collaboration with the local NPOs working on the prevention of drugs and sexually transmitted diseases is therefore essential in making young people aware of the problems related to night-time activities. In this context, one of the objectives of visit.brussels was to develop the image of Brussels as a destination that is both attractive and safe.

In 2022, the organisation proposed coordinating nightlife stakeholders to facilitate dialogue with the public authorities (municipalities, police, SIAMU, etc.). visit.brussels worked on this by organising meetings of the Night Council, a body that brings together nightlife partners with the aim of increasing the attractiveness and safety of Brussels. It also hired a Night Council coordinator, who is responsible for the agenda and invitations to meetings, and for contacting the relevant people and services in accordance with the themes. A number of meetings have taken place, with fairly positive results (round tables on the notion of festivities, the problems that may arise from them, suggested solutions and the contribution of the festive environment as a whole to society.

In 2022, visit.brussels continued the city marketing work entrusted to it by the Brussels government in 2021. This project-, coordinated, developed and implemented by visit.brussels, - has a three-fold objective: the creation of an identity and a strong image that can serve public and private regional stakeholders; the creation of a brand identity, a common storytelling and toolbox; and uniformity in the presentation of the Brussels identity.

In 2022, the achievement of this mission required a budget of 600,000 euros and led to the following achievements. First, visit.brussels continued its work to develop its brand governance and was able to complete its work in this respect (study, group deliberations). The results of this work must be presented to the Government of the Brussels-Capital Region in 2023. Next, visit.brussels worked on creating a brand identity for Brussels. The results of this work must also be presented to the Government in early 2023. Lastly, the development of the city marketing mission was illustrated by the creation of a 'Manifesto Film'. The editing and post-production of this film were finalised at the end of 2022.

Faced with the energy and environmental challenges, it is more important than ever to support the public authorities in the work to promote soft mobility. In the context of a significant increase in bicycle tourism in recent years, visit.brussels was instructed to develop the physical signposting of cycle nodes in the Brussels-Capital Region.

This ambitious project, supported by the regional Government and Brussels Mobility, is being implemented in collaboration with the 19 municipalities of the capital, Brussels Environment, urban.brussels, Toerisme Vlaams-Brabant and Sibelga. In 2022, its implementation (available on the OpenStreetMap, RouteYou, Fietsknoop and Fietsnet.be platforms) required a budget of 230,000 euros and resulted in the following achievements:

• the preliminary study to define the network and the creation of a signalling plan (February to June 2022).
• the production of the equipment and its on-site installation, i.e. the signposting of the network (June to October 2022).
• the awarding of the second public procurement contract for the maintenance of the entire network for a two-year period.

On the margins of the nodes project, visit.brussels also continued to promote the 'Brussels by bike' map that shows eight themed routes along the nodes network. This map is connected to the RouteYou digital mapping platform.