Brussels Meetings Ambassador Programme


Brussels is a leading destination for international meetings and events. Our Brussels Meetings Ambassador Programme highlights the experts who proudly support the city. Because everyone benefits from strengthening its reputation.    

Are you an expert from the academic or professional world, or the driving force behind an association? Do you play a part in organising future international events and selecting host cities? And is Brussels a must for you? Then we invite you to join the Brussels Meetings Ambassadors Programme of    

This honorary programme offers a range of activities, tools and services to support key players in optimising their bid for an international event. In the 5 years of its existence, no less than 150 Ambassadors have organised more than 80 trade fairs, congresses and annual events in Brussels, welcoming some 500,000 delegates. They also plan more than 60 major events in the capital of Europe. 


Why become an ambassador?

  • Shape the future of a sector in a positive way: bring greater awareness to your field, encourage future developments and synergies, and create lasting legacies in your sector of activity

  • Reinforce Brussels’ international reputation: showcase our wonderful destination, increase the economic impact of tourism, and enhance the visibility of Brussels’ MICE sector 

  • Professionally, a most rewarding experience: win a bid, elevate your own individual profile and earn recognition from your peers