In the context of the new City Marketing policy, visit.brussels, mandated by the Brussels-Capital Region, tasked the agency Resonance with establishing a benchmark for the quality of the destination compared to 14 other destinations. The key indicators in this performance study were: Place, Product, People, Prosperity, Programming and Promotion.
Competing destinations
● Antwerp, Belgium ● Amsterdam, Netherlands ● Geneva, Switzerland ● Frankfurt, Germany ● Copenhagen, Denmark ● Vienna, Austria ● Barcelona, Spain ● The Hague, Netherlands ● Berlin, Germany ● Lille, France ● Lyon, France ● Luxembourg ● London, UK ● Dublin, Ireland ● Washington, DC.