In May 2024, one year after the launch of the BRUSSELS brand, Brussels’ City Marketing team launched a pulse check survey among European consumers and business leaders to investigate the image perception, the intent to visit/do business and to relocate to Brussels, compared to its competitors.
Brussels’ City Marketing: pulse check survey 2024
Study and analyses
eric danhier edanhier
Study context and objectives
Main findings of the study and key figures
Using the insights platform Pollfish, we surveyed 500 general population and 100 business leaders in each of the following markets: Belgium, France, Germany, Italy, Spain, UK and the Netherlands.
The main general result we observed is that Brussels ranks above average (good or very good) when it comes to the “image perception” among both business leaders and the general population, ranking #8 (60% for the general population and 62% for business leaders) out of 15.