This analysis, utilizing the GainingEdge methodology, evaluates Belgium's intellectual capital in the international MICE market, focusing on the involvement of local leaders in international associations and their impact on Belgium's positioning as a prime convention destination.
Intellectual Capital in Belgium's MICE Market: An Insightful Overview
Study and analyses
© visit.brussels - Jean-Paul Remy
Study context and objectives
Main findings of the study and key figures
- Intellectual Capital Strength: Belgium ranks 8th in Europe and 15th globally in terms of intellectual capital availability, with significant representation in international association boards.
- Harnessing Ratio: Belgium demonstrates a solid Harnessing Ratio of 30.0% for large events (over 500 participants), indicating effective utilization of intellectual capital in attracting major conventions.
- Sectorial Influence: Key industry sectors in Brussels benefiting from this intellectual capital include healthcare, sustainable and digital economies, biosciences, and finance & trade, each linked to local and international leadership presence.
- Meeting Sizes and Success Rates: Belgium shows greater success in attracting mid-size conferences (200-499 participants) with a higher Harnessing Ratio of 37.9%, compared to larger conventions.
- Strategic Development: The analysis supports strategic planning for economic development through the MICE sector by identifying key leaders and industry sectors to target for future conventions and enhancing the Ambassador Program for increased engagement.
- Key Sectors in Brussels:
- Healthcare: including cancer study and neurology
- Sustainable Economy: focusing on clean energy and environmental issues
- Digital Economy: notably in computer sciences and information technology
- Biosciences: particularly biopharming and biotechnology
- Finance & Trade: emphasizing financial services and commerce