This research programme, conducted by Ipsos, is designed to gather insights about Brussels' image and identity among the general population and business leaders in various key markets. The main aim is to establish a strategic framework to develop a city marketing policy in order to ensure the international influence of the Brussels-Capital region.
Perception Study Brussels Capital Region (August 2021)
Study and analyses
Study context and objectives
Main findings of the study and key figures
- The cuisine and famous museums are important factors that encourage the general population and business leaders to visit or do business in Brussels.
- Brussels' performance is equal to or better than the average of competing countries for all attributes of both audiences.
- Place: for both audiences, Brussels is best rated for its many quality sites and monuments. Brussels is less well-recognised for promoting sustainable practices.
- Product: among both audiences, Brussels is rated highest for ease of access and exit. Brussels is less well-known for being an affordable place to live. Brussels is usually ahead of Amsterdam, Barcelona, Berlin and London.
- Programming: among both audiences, Brussels is best rated for its large events and conferences. Brussels is less well-known for its world-class cuisine. Brussels is usually behind Barcelona and London.
- People: among both audiences, Brussels is best known for the diversity of its population. Brussels follows Amsterdam and London.
- Prosperity: among both audiences, Brussels is best rated for being the seat of international institutions. Brussels is less well-known
- for promoting equality in both audiences. Brussels is usually behind Amsterdam, Copenhagen and London.