Marketing Strategy

Study and analyses
Halles Saint-Géry - Sint-Gorikshallen
© - Jean-Paul Remy - 2020

In keeping with the digital transformation started in 2019, our association now incorporates many digital tools which are not only used to analyse emerging new trends within the tourism industry but also to begin the necessary discussions in order to reach our potential customers, measure the tangible impacts of the projects implemented and create innovative experiences that correspond to the expectations and needs of our various target groups

Markets Profiles has designed these sheets, summarising all the data available to the association about its priority markets. Markets Profiles

Segmentation is implementing a marketing strategy  which is as "customer centric" as possible. To this end, segments have been defined for both B2B and B2C targets, based mainly on quantitative studies.