This study by Kantar TNS is the result of a partnership between visit.brussels, Toerisme Vlaanderen and Kunststeden Vlaanderen. It draws up a comprehensive identity card of the leisure visitor to Brussels and looks at their behaviour, from the booking to the actual stay.
Leisure tourists (2018)
Study and analyses
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Study context and objectives
Main findings of the study and key figures
- Over 1,600 surveys conducted in Brussels between April 2017 and April 2018
- Day visitors are more likely to visit Brussels with children
- Visitors are mainly attracted by the historical - heritage aspect of the destination
- Excursionists are more interested in entertainment
- In essence, shopping is fairly low for a city trip, more of a one-day activity probably due primarily to national visitors
- 35% of respondents have already visited Brussels
- The greater distance people have to travel, the earlier they book their stay
- Those aged 50-64 are twice as likely (47%) to visit tourist offices as those aged 18-24 (24%)
- 88% of tourists feel safe in Brussels