Brussels Reputation Tracker (2024)

Study context and objectives

This 12-month Visitors' satisfaction barometer gives some highlights of visit.brussels online satisfaction survey and is part of the Quality Scheme for Brussels tourism. In this way we have the possibility to improve the quality of specific targets.
A sample of over 1000 POIs in Brussels was randomly selected from its full Trip Advisor inventory to create a representative picture of Brussels’ tourism ecosystem.
A one-year period has been selected for analysis, ranging from January 1st 2024, to December 31st, 2024.
The sources range from search engines with a review function, such as Google, to complete online travel agencies, like Trip Advisor and Booking.com. Currently having 45 sources connected1, 95% of all experience-based data available online is analysed.
All rating platforms collect global data on the same KPIs, ensuring accuracy when comparing to other destinations. Benchmarking data is therefore be based on the largest Hospitality Datasets available.