Annual reports

2025 unfolded in an international environment marked by numerous geopolitical and economic uncertainties. The return of Donald Trump to the presidency of the United States, ongoing trade tensions, and continuing conflicts in several parts of the world all contributed to market uncertainty.

Against this complex backdrop, Brussels tourism nevertheless managed to remain close to the record level achieved in 2024. The total number of overnight stays reached 9.63 million in 2025, representing a moderate decline of 1.7% compared with 2024.

This trend was observed both in the traditional hotel sector (-1.8%) and in accommodation booked through collaborative economy platforms (-1.3%). The first effects of the regularisation campaign launched by Brussels Taxation in the middle of the year also became apparent: the supply of accommodation available on these platforms decreased by 5% compared with 2024, with the trend accelerating from September onwards.

The number of business overnight stays increased by 3.2%, accounting for 53.5% of all overnight stays. Leisure overnight stays, meanwhile, declined by 3.5% compared with 2024.

This growing share of business tourism in the overall number of overnight stays has led to a decrease in the average number of guests per room, as this type of visitor generally travels alone. However, this development had no impact on the hotel occupancy rate, which reached 75%, an increase of 1.3 percentage points compared with the previous year, moving even closer to the record level recorded in 2019. Hotel capacity continued to expand, and the many new opening and renovation projects reflect investors’ confidence in the destination’s potential.

Among visit.brussels’ priority markets, trends were mixed.

With the exception of Germany and Italy, the main source markets recorded varying degrees of decline in leisure overnight stays. This trend can be explained by a combination of factors, including continued pressure on purchasing power in several European countries, recurring disruptions affecting Belgian and French rail networks, as well as a media and security environment that may have influenced the destination’s perception among certain nearby markets. The UK market continues to be affected by the combined effects of inflation and Brexit.

In contrast, business tourism performed well across most of the top ten markets. Italy delivered a particularly strong performance, with business overnight stays increasing by 21%. Spain also recorded strong growth (+12%). The sharp increase in Chinese overnight stays (+35.6%), supported by improved air connectivity, is also noteworthy. The main exception was the 7% decrease in UK business overnight stays.

Despite the strong performance of the international meetings and congress sector, Brussels lost its leading position to Vienna and ranked second in the UIA global ranking. Nevertheless, our city maintained its 14th position in the ICCA ranking, just behind Berlin and Madrid, and ahead of Hong Kong and Rome.

Finally, Brussels’ cultural offering once again demonstrated its resilience. Despite the closure of the Fin-de-Siècle Museum and extensive works affecting access to several institutions, the capital’s museums and attractions recorded a record 6.6 million visitors, representing an increase of 1.7% compared with 2024.

In 2024, Brussels tourism reached a new record with nearly 9.8 million overnight stays recorded in the capital's accommodations (+4% compared to 2023 and +3% compared to 2019).
Business tourism remains a cornerstone of the tourism activity, representing 52% of total overnight stays. Nevertheless, Brussels tourism also saw strong growth in leisure overnight stays this year (+5% compared to 2023).
According to data from Statbel and Eurostat, traditional hotels and accommodations booked via collaborative economy platforms grew in parallel, with a 4% and 5% increase in overnight stays, respectively, compared to 2023.
Another sign of the sector’s good health: in 2024, not only did hotel capacity increase, but occupancy rates also improved. On average, 72.7% of Brussels hotel rooms were occupied — a one-point increase compared to the previous year.
The priority markets of visit.brussels mostly recorded notable growth. French, German, Spanish, and Italian tourists remained dynamic, while overnight stays from the United States jumped by 11%. In contrast, the British market is suffering from the combined consequences of Brexit and inflation, which are impacting the purchasing power of potential visitors from the UK.
In addition to maintaining its first-place ranking globally by the UIA, Brussels climbed five places in the ICCA ranking, now ranking 14th, just behind Copenhagen, tied with Milan, and ahead of Tokyo and Amsterdam.
Finally, despite the closure of the Fin-de-Siècle Museum and many construction works affecting access to several institutions, the city’s museums and attractions recorded 6.4 million visitors, reaching a level almost equal to the record set in 2023 (-0.2%).

By 2023, tourism in Brussels had almost returned to its pre-pandemic level.
The region recorded around 9.4 million overnight stays, an increase of 19% on 2022, and only a slight decline of 1% on the record set in 2019. This resurgence in tourism is particularly impressive given the challenges the sector has faced.

On the one hand, the final impacts of the health crisis were felt until 2023, with international travel from China only picking up in the first quarter. Secondly, the Russian-Ukrainian crisis led to a rise in costs that affected both travellers and tourism professionals (energy, wage costs).
As a result, the average price of hotel rooms has risen by 16% compared to 2022 (+25% compared to 2019). Despite this, the hotel sector has grown by almost 10 points, reaching an occupancy rate of 70%.

Business tourism remains solid: Brussels has retained its leading position in the Union of International Associations (UIA) rankings, with 620 associative congresses, representing 11% of classified events.

Finally, the city's museums and attractions also recorded excellent results, even surpassing the 2019 figures.

Beginning of 2022, the coronavirus pandemic had entered its Omicron variant wave. Although the Omicron variant caused fewer serious health issues, it remained highly contagious. To combat its spread, numerous measures were still in place, and travel abroad was, at best, uncertain. A gradual return to normality finally took place in the second quarter of 2022.  

Despite the doubts that arose at the start of the Russian invasion of Ukraine (at the end of February), the figures show that tourism recovered almost immediately after health measures were lifted, once again demonstrating the resilience of the sector.  However, there have been some significant changes compared with the pre-crisis period.  

While business tourism has long been the spearhead of tourism in Brussels, the recovery this time seems to have been driven by leisure tourism. The growing popularity of virtual meetings partly explains this phenomenon: business travellers are now focusing mainly on large events, while their smaller meetings are taking place online. 

As far as the figures are concerned, although the impact of the first-quarter results was significant, the gaps with 2019, the last pre-covid year, have narrowed considerably. 

2021 saw the covid-19 health crisis continue to impact the tourism sector, both in Brussels and abroad.

The lifting of the sanitary measures put in place in 2020 took place gradually (resumption of outdoor cultural activities in April, partial reopening of the Horecaand indoor activities in May, removal of the social bubble in June). Vaccination, supported by the Covid Safe Ticket, allowed the resumption of indoor cultural activities, but also the holding of large events.

Unfortunately, the Omicron wave slowed down the sector again from mid-November until the second quarter of 2022.

After a record year in 2019 the Brussels tourism sector, like many other sectors of the economy, couldn't have imagined the challenge it was about to face with the COVID 19 pandemic.
While January still saw healthy growth, by February the first warning signs were emerging. In mid-March in order to combat the spread of the virus, Belgian authorities imposed drastic measures on the country to stop the spread, which hit the tourism, culture and catering sectors.
On top of the consequences of the measures applied in Belgium, Brussels had to deal with the absence of international travellers who had accounted for almost 78 of overnight stays in recognised accommodation in 2019.

In 2020, the global tourism sector was hit hard by the COVID-19 crisis, and Brussels was no exception. Two major projects dominated 2020 at visit.brussels: an organisational reshuffle into four pillars to strengthen transversality, and the activation of a recovery plan to face of the health crisis. The future holds many challenges and Brussels’ tourism sector is preparing for them, with one unchanged moto: We make you love Brussels.

2019 was once again a record year for Brussels’ tourism sector. The number of overnight stays booked continued to grow, whether they were for business or leisure tourism.

While Brussels reinforced its first European place in the UIA ranking (the number of association congresses has increased by 31%, allowing Brussels to represent 7.6% of the UIA 2019 total), the number of visitors to museums and attractions passed the 5 million mark.

As shown again by the organisation of the Grand Départ of the Tour de France, Brussels has confirmed its place on the list of unmissable destinations.

Tourism in Brussels had a record year in 2018. The various actors in the sector, such as accommodation, museums and tourist attractions, have seen their attendances increase. The year was characterised in particular by a marked increase in the number of leisure overnight stays, which now represent 49% of Brussels overnight stays.

As the figures for November and December 2016 showed, the tourism industry in Brussels continued to improve throughout 2017.

While keeping in mind the situation in 2016, the double-digit increases in figures were very positive. All the more so when, as this annual report was completed, we see that the first figures for 2018 are, once again, very encouraging.

The Lockdown from November 2015 and the negative communication that followed still had some influence when the attacks from the 22nd of March happened. The whole tourism industry suffered from those terrible events.

Leisure tourism underwent a major impact, causing a significant drop in tourism figures until the end of summer. The situation started to go back to normal from October 2016, notably because of business tourism. The recovery goes on since.

Despite the important impact of the Lockdown that happened after the attacks in Paris, Brussels tourism continued to increase in 2015 and reached 6.78 million overnight stays (+2.7 % vs 2014).

The progress registered in 2013 continued in 2014 , with a 5.4% increase in overnight stays to over 6.6 million by 3.4 million visitors. Length of stay also increased, to 1.93 nights per visitor.

After a stable 2012, tourism in Brussels resumed positive growth in 2013. Night stays were up by 4.7%, reaching nearly 6.3 million for 3.3 million visitors.

The 2012 annual report of the Tourism Observatory in Brussels, drawn up in partnership by and between VISITBRUSSELS, Wallonie-Bruxelles Tourisme and Flanders Tourism.

This document is the result of the gathering and processing of data supplied by, among others, the FPS Economy, the French Community Commission (COCOF), MKG Hospitality, Tourmis and tourism service providers such as museums and attractions; it is drawn up in accordance with an efficient methodology recognised by all the Brussels tourism sectors.

Since  2011, the Brussels Tourism Observatory has been incorporated into the Research & Development department of VISITBRUSSELS in the context of a partnership with Wallonia-Brussels Tourism and Toerisme Vlaanderen.

This service, devoted to statistics on and studies of tourism in Brussels, collects and processes data from, among others, the FPS Economy, the Cocof, MKG Hospitality, TourMIS, and tourist service providers like the various museums and attractions - efficient partnerships and a methodology acknowledged by all the Brussels tourist sectors.

In 2010, tourism in Brussels grew again and hotels have seen increasing occupancies : 6.9% more overnights and an occupancy rate of 69.3% (up 2.3 points). Leisure overnights increased by 7.5% and professional overnights by 6.3%. Overnights in youth hostels grew with 5.5% and in B&B with 3%.

The Meeting industry keeps growing : with an increase of 23% of meetings with more than 300 participants according to UIA (Union of International Associations) ranking, Brussels manages to keep its 1st position in Europe.