What is it about?

The power of business events

Large business events are not just meetings - they are powerful engines of growth! Every international congress hosted in Brussels :

  • boosts the local economy through high-spending international delegates
  • enhances global visibility and strengthens international reputation
  • supports knowledge exchange connecting local experts with global networks
  • drives innovation and accelerates key sectors growth promotes off-season tourism flows and longer stays

A network of Business Events Ambassadors 

Brussels is Belgium's knowledge capital and innovation hub — a city where the world's brightest minds converge to innovate, collaborate, and shape the future of society. Our Business Events Ambassadors are the driving force behind that reputation.

These local leaders in medicine, science, technology, and environmental research do more than endorse Brussels — they actively bring the world to our doorstep.

By championing the city within their strong networks, securing large-scale congresses in their sectors, and connecting local expertise with global opportunity, they turn Brussels' intellectual capital into concrete economic and reputational impact.

A dedicated support from visit.brussels

To empower these key players, visit.brussels Convention & Association Bureau provides a free, comprehensive suite of services, tools, and networking activities. The program is designed as a powerful interface between local experts, political stakeholders, and meetings industry leaders, creating connections that go far beyond any single event. 

 

 

Why it matters?

In the 9 years of its existence, no less than 135 Business Events Ambassadors have prepared bids with the help of visit.brussels, succeeding in welcoming more than 300,000 delegates to the capital! The organisation and staging of these events generated more than $250 million in economic spin-offs for the tourism sector! Every congress won makes Brussels stronger. Every Ambassador makes it happen! 

Want more info?

If you have any specific questions about the Business Events Ambassadors Programme, please contact me. I'd be delighted to hear from you:

Milena Zandonà

Business Events Ambassadors

m.zandona@visit.brussels

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“Brussels can surprise people. If you surprise them well, you can win their heart.”

Prof. Paul De Hert — Founder CPDP Congress