Brussels Welcome Support

This support is provided by visit.brussels and is intended for international professional events taking place in the Brussels-Capital Region. 

Our goal is to assist you with practical services and actions to help ensure your international event in the European capital is a success – both for you and your participants.

We offer services (up to a maximum value of €8,000 incl. VAT), which can be requested via an application form.

Services offered: 

• Exclusive use of the Tram Experience for your speakers/VIP guests (16, 20 or 36 people) 
  The day before, during, or no later than the day after your event.

• STIB public transport tickets for your participants (single journey tickets).

• A chocolate tasting/animation stand during your event, for 1 to 2 hours. The chocolatier will be selected through a call for tenders by visit.brussels.

• A dinner for your speakers/VIP guests in a Good Food and/or Brusselicious-labelled restaurant. 
  The day before, during, or no later than the day after your event. The restaurant will be chosen via a call for tenders by visit.brussels, in consultation with the event organiser.

• “Sweet treat” gift packs for your speakers/VIP guests, made up of Belgian or Brussels specialities (e.g., chocolates, biscuits, etc.). 
  The supplier will be selected via a call for tenders by visit.brussels. 
  

• A visibility campaign through city banners displayed around the venue. 
  Only for events taking place for, at least, the third time in Brussels:

   

Services for events with over 3,000 participants*

• A display campaign (screens) at Brussels-Zaventem Airport. 
  For events lasting at least 3 days, with priority given to those held during low seasons (January, February, August). Limited availability.

• Provision of a room in Brussels’ Town Hall for hosting a reception. 
  The day before, during, or no later than the day after your event. Only for events taking place in Brussels for, at least, the third time. 
  Subject to availability and approval by the Council of the City of Brussels. 

  *These services may be granted to events not meeting the criteria if they are not awarded to eligible events.

The event must: 

• Be an international conference, congress or trade fair.

• Take place in the Brussels-Capital Region over at least one night and two full days.

• Be confirmed in Brussels before the application deadline (15 September 2025).

• Have at least 500 on-site individual registrations per day (minimum 300 for events held for the third time or more in Brussels). 

• Host at least 40% international participants (not based in Belgium).

• Include an action plan with at least one concrete initiative for improving sustainability and/or inclusion (e.g.: certified suppliers, zero-waste policy, local caterers, travel-related carbon footprint reduction, paperless policies, full or partial accessibility, specific dietary and non-dietary needs, translation services, transparent information on the event website, etc.).

Evaluation of the applications and their eligibility will be carried out by a jury of MICE sector professionals appointed by visit.brussels. 
Priority will be given to events that have undergone a bidding process. 
A score out of 100 will be assigned based on specific criteria and services will be allocated as follows depending on the event’s ranking and number of participants (max. €7,000 per event or €8,000 for events with over 5,000 participants):

• Top 3 ranked events: €11 per participant.

• Next 3 ranked: €10 per participant.

• All others: €9 per participant. 

Evaluation criteria:

• Sustainability and inclusion action plan.

• Event theme and its positive impact on Brussels.

• Destination promotion plan. 

• Legacy action plan (collaboration with Brussels’ local communities).

Bonus points if the event:

• Is taking place in Brussels for, at least, the third time.

• Occurs during the low season (January, February, August). 

• Belongs to one of the 5 major sectors in which Brussels has recognised expertise (according to Gaining Edge 2022 study): health, sustainable economy, digital economy, life sciences, finance & trade.

The full selection procedure and application rules are available here:

A signed agreement between the event organiser and visit.brussels is required for services to be granted and will include the following commitments from the event: 
 

• Mentioning of the collaboration with visit.brussels:

1. On the event website.

2. In a newsletter (optional).

3. In communications related to the services received (e.g.: on the packaging of gifts, screens in the Tram Experience, STIB ticket distribution, chocolate tasting stand, city banners, airport display screens, etc.). 

• Reference Brussels as a destination on the event website or in a newsletter.

• Publish a testimonial on LinkedIn during or after the event tagging the Convention & Association Bureau.

• Return all unused STIB tickets received via the support to visit.brussels.

• Provide visit.brussels with a copy of the event after movie (optional).