• Champion Brussels as a world-class business events destination — showcasing its unique assets and exceptional strengths to attract and secure high-profile events. 

• Share your journey to inspire and empower fellow Business Events Ambassadors, whether through press interviews, testimonial videos, or speaking at network events. 

• Actively drive the programme forward by leveraging your professional networks and alerting the Convention and Association Bureau to every new opportunity you uncover.

Business Events Ambassadors who are in the process of applying or planning are invited. Former Ambassadors can be invited on an honorary basis to share experience. 

We are always happy to keep motivated and enthusiastic Business Events Ambassadors who wish to remain in the program. All you need to do is provide us with at least two leads per year through personal referrals. And you will continue to serve as valuable mentors for the program.