- promoting tourism, culture and events in the Brussels-Capital Region
- creating experiences that leverage its many assets
- offering a warm welcome to visitors, from leisure and business travellers to international associations
visit.brussels ASBL is the Brussels promotion and communications agency dedicated to:
"We energise the city and create unique experiences for visitors and residents alike."
Patrick Bontinck - CEO visit.brussels
2023 marked a turning point for the tourism sector, symbolising a recovery after years of disruption.
With increased visitor numbers at attractions and museums, as well as a notable rise in hotel occupancy rates, Brussels demonstrated its ability to return to performances close to the record year of 2019, while bringing its prices in line with those of other European cities.
The 2023 results
32nd
Brussels' international ranking in the Global Destination Sustainability Index*
8,4/10
Overall visitor satisfaction with the destination (TripAdvisor, Google, etc.)**
5,2 million
visitors of museums and attractions***
* 2022: 21st with an overall score of 76%. This 32nd place reflects the significant growth of the GDS Index in 2023. Some 42 DMOs recently joined the GDS movement.
** 2022 : 8,3 / 10 - Source: MMGY TCI Research
*** + 22% vs 2022 - Source : Museum barometer (panel of 37 museums and attractions)
To consult our destination barometers and recent studies, please click on the following link:
Tourism facts and figures | visit.brussels
Presentation of the achievements of visit.brussels by activity category
visit.brussels carried out a large number of missions in 2023.
Our main achievements are presented in the detailed sections below.
