This award celebrates the best new initiative resulting from co-creation* between different Brussels partners (tourism partners, cultural partners, or communes).

Examples: initiatives organised by several museums, inclusion of concepts or works from other museums, creation of joint products by several local companies to support the sector, etc.

Eligible sectors: contemporary art, visual arts, design, pop culture, comics, cinema, performing arts, music, jazz, heritage, Art Nouveau, Art Deco, folklore, gastronomy, hospitality.

Selection criteria: The project must be new or have to add something significantly new to its concept. It can be one-off, recurring or permanent. The organisation and/or professional group applying must have its legal headquarters in Brussels.

* Co-creation is understood as a joint investment of time, budget, and creativity among different actors, not just simple collaboration.

This award recognises an initiative that uses advanced technologies to make the visitor experience more dynamic/interactive, personalised, and/or sustainable.

Examples: immersive exhibitions, mapping, digital art trails, use of advanced technologies such as AI, Big Data, geolocation, and connected objects.

Eligible sectors: all sectors except companies that create these technologies.

Selection criteria: Technology enables a different tourist or cultural experience. The project does not have to be new, but it does have to add something significantly new to its concept. It can be one-off, recurring or permanent.  

This award honours an initiative that, by its very purpose and existence, has greatly contributed to the influence of Brussels on the international scene.   

Example: original initiatives that have garnered attention beyond our borders.

Eligible sectors: events/projects that target multiple interests and are an integral part of Brussels' cultural, tourism, and events offerings: contemporary art, visual arts, design, pop culture, comics, cinema, performing arts, music, heritage, Art Nouveau, Art Deco, folklore, gastronomy, venues, hospitality.

Selection criteria: The project must be new or have to add something significantly new to its concept. It may be a one-off or a recurring project. It must have helped to raise Brussels' profile on the international scene. It must correspond to at least three of the values in the DNA of BRUSSELS, the international destination: authenticity, conviviality, diversity, experience, non-conformism, originality and inclusiveness. The number of international visitors/customers must be specified.  

Brussels' roots are the essence of this award. The winning project tells an authentic Brussels story.

Examples: opening of a new concept, new offer, new restaurant, new exhibition with an original concept, renovation of an historic concept or place,  all rooted in Brussels' history.

Eligible sectors: contemporary art, visual arts, design, pop culture, comics, cinema, performing arts, music, jazz, heritage, Art Nouveau, Art Deco, folklore, gastronomy, hospitality, venues.

Selection criteria: The project must be new or have to add something significantly new to its concept. It must be long-term (min. 3 years). As such, the project must be supported by a projection/programming over several years and have a tangible Brussels roots or heritage (heritage, folklore or human).