How, against the backdrop of the health crisis, can interest in the activities of the Royal Museums of Fine Arts be generated among a national audience? The solution appeared with the ".be modern" exhibition, which promoted the museum's modern and contemporary art collections. In parallel, a series of bilingual FR-NL video clips (with English subtitles), intended for the social networks (Facebook, Instagram) and Museums website, aimed to approach the modern and contemporary works from a new, original and accessible angle. Played throughout the exhibition, they helped, on the one hand, to arouse the curiosity of Internet users and, on the other, to continue reflection post-exhibition.
Project date: 2 October 2020 to 21 February 2021