- promoting tourism, culture and events in the Brussels-Capital Region
- creating experiences that leverage its many assets
- offering a warm welcome to visitors, from leisure and business travellers to international associations
visit.brussels ASBL is the Brussels promotion and communications agency dedicated to:
"We energise the city and create unique experiences for visitors and residents alike"
© visit.brussels - Jean-Paul Remy
2024 marked a turning point for tourism in Brussels, with all early estimates pointing to this year surpassing the record figures of 2019.
This success is particularly apparent in our digital presence, with some notable results: 4 million visitors to the visit.brussels portal, a community of 700,000 social media followers and a spectacular 447% increase in Google searches about Brussels.
The 2024 results
Over 100
sustainable partners (including 70 Green Key)**
8,38/10
Satisfaction rate 2023***
6,4 million
visitors of museums and attractions****
* + 3,62% vs 2023 : 9.389.831 overnight stays
• Hotels and youth hostels: 7,486,705 overnight stays (+4.24% vs 2023: 7,182,457)
• Collaborative economy platforms: 2,239,438 overnight stays (+1.45% vs 2023: 2,207,374)
** +14% vs 2023
*** 2022 : 8,33/10
**** museums: 5,02 million - +2% compared with the record year of 2023
To consult our destination barometers and recent studies, please click on the following link:
Tourism facts and figures | visit.brussels
Presentation of the achievements of visit.brussels by activity category
visit.brussels carried out a large number of missions in 2024.
Our main achievements are presented in the detailed sections below.
