Launched in 2012, the Tram Experience offers a unique dining experience on board a tram specially fitted out as a gourmet restaurant and running six days a week. From January to July 2024, world cuisine (involving Italian, Japanese and French chefs) took centre stage. Then from September to December 2024, the Tram Experience gave a new generation of young Brussels chefs the opportunity to demonstrate their talents.

In 2024, the Tram Experience confirmed its success as an ambassador for Brussels gastronomy, with a 100% fill rate and an overall customer satisfaction rate of 8.69/10. With over 6,759 customers, including 1,650 B2B customers, this unique experience was a brilliant showcase for internationally renowned chefs and young local talent. The renewal of strategic partnerships and the establishment of new collaborations have strengthened the project's reach and long-term sustainability, while also ensuring a balanced budget. The Tram Experience has become a powerful driver of appeal and visibility for Brussels.

The 2024 Iris Festival was an opportunity to celebrate the 35th anniversary of the creation of the Brussels-Capital Region. This large-scale popular festival brought together all Brussels residents within their Region and invited visitors to come and enjoy the celebrations together, free of charge.  

On Saturday, the Iris Festival in the Communes was the opportunity for many curious visitors to discover all the hidden secrets and gems in Schaerbeek, Evere and Saint-Josse-ten-Noode. The Art Nouveau trail in Schaerbeek, the Pieter Cnops museum in Evere and the culinary workshops in Saint-Josse-ten-Noode were particularly popular.

On Saturday evening, the Place des Palais was transformed into a giant dance floor for Iris Tipik Electro Night, with DJs Ofenbach, TRINIX, Alex Germys, Emjie and Raql. The evening was organised in partnership with RTBF (Tipik), which was responsible for the programme.

The following day, the heart of the Iris Festival moved to Brussels Park. With 7 themed villages, thousands of families enjoyed the original activities offered by Brussels' associations and institutions. Countless street artists also featured in the festivities, while not far away, the Brussels Parliament was packed with visitors.

This year, many other activities were organised over the weekend.  From cycling and walking tours to guided tours of the European Quarter as part of Europe Day and the CurieuCity scientific event, there was something for everyone. Not forgetting Play Label Open Air on Place Poelaert and the open day at the Palais de Justice.

The event attracted some 9,000 people on Saturday evening and 80,000 on Sunday, despite the changeable weather conditions.

The BD Comic Strip Festival 2024, Belgium's flagship 9th Art event, brought together over 70 stands, including publishers, gallery owners, dealers and authors. The rich and varied programme included a school day, drawing workshops, conferences, shows, exhibitions, an international pavilion and areas dedicated to Manga and alternative comics. The Atomium Awards were also highlighted, further enhancing the recognition of talent within the sector.

The event attracted 60,000 visitors over three days, including around ten school groups on Friday for the school day. With own revenues reaching €180,000, the festival confirmed its cultural and economic impact.

The BD Comic Strip Festival remains a must-attend event for comic strip professionals and fans alike, showcasing Brussels as a capital of the 9th Art.

The EAT Festival 2024, presented in a new format, once again confirmed its status as an unmissable event, focusing on cuisine that is 100% Brussels. With over 16,000 dishes tasted, 12,000 drinks served and the involvement of 40 chefs, 8 cheese makers and 8 pastry chefs, this event celebrated culinary diversity and local artisans.

Innovation was central to the festival which featured a unique concept: eight creative teams bringing together chefs, producers and artisans, offering original and surprising collaborative menus. In partnership with BxlBeerFest, eight local breweries also enhanced the experience with food and beer pairings.

The festival enjoyed high levels of satisfaction, with a recommendation rate of 7.81/10 and partner satisfaction rate of 8.2/10. These figures reflect the positive impact of this festive and welcoming event, which continues to make its mark across Belgium.

Brussels Pride, coordinated by visit.brussels in 2024, attracted over 210,000 participants. The event, also supported by the Wallonia-Brussels Federation, COCOF, Vlaamse Gemeenschap and Vlaamse Gemeenschapscommissie, underlined the Region's commitment to openness, inclusion and support for the LGBTQIA+ community and reinforced Brussels' image as a welcoming destination.

The 2024 event of the now unmissable Brussels Pride was held under the banner of the Belgian presidency of the Council of the European Union, and the Pride March was delighted to invite the organisers of Europride in Thessaloniki. Several European delegations were also represented alongside the Europride float.

During Pride Week, a rich cultural and artistic programme, including concerts, screenings and conferences, took over several iconic venues in Brussels. On 18 May, the Pride March, followed by artists' performances on the Mont des Arts and in the Brussels Rainbow Village, was the highlight of the festivities, consolidating the event's international profile.

This year's event also introduced logistical improvements, such as a new layout for the main stage and a Safer Pride action plan. This was developed in association with the Sacha Plan to ensure a safe and inclusive environment.

The event generated significant economic benefits for the hotel sector, with occupancy rates reaching 85% on the day of the event.