14 July 2025
This charter is intended for all partners of visit.brussels. It represents a voluntary commitment to share and uphold our values and way of working. As a partner, you receive free support and visibility through visit.brussels, in exchange for a shared commitment.
By signing this charter, you agree to contribute actively to the positive image of Brussels and to collaborate in line with the principles set out below.
Becoming a partner of visit.brussels means helping to promote Brussels as a vibrant and welcoming destination. Your activities form part of the broad tourist, cultural and business offering of the Brussels-Capital Region.
visit.brussels expects its partners to act in the spirit of the values we stand for:
Respect for diversity, a commitment to sustainability, you believe in the power of the city and reflect that in your activities.
A customer-oriented and high-quality service approach and a professional and respectful handling of feedback or complaints.
A positive contribution to the image and reputation of Brussels.
As a partner of visit.brussels, you are expected to work actively and proactively to promote the region. This includes:
Ensuring the information you provide for the visit.brussels website is accurate, up to date and accompanied by royalty-free images.
Participating in at least one visit.brussels partner event per year, such as a major networking event or a sector-specific roundtable.
Upon request from visit.brussels, you agree to welcome members of our team, journalists or content creators. This allows them to get to know your offer better and to help promote it effectively.
Whenever possible, you also agree to share visitor statistics or respond to surveys. All data will be handled confidentially and anonymously.
At visit.brussels, we believe in a partnership built on trust and open dialogue. In the case of repeated breaches of this charter’s principles, our shared values, or – where applicable – the commitments within the Commercial Action Plan, we will always reach out to you first to explore how the situation can be improved. If the issues persist despite our support, visit.brussels may reassess the partnership and, if necessary, suspend it.
This may include the removal of your presence on our website and communication platforms and the withdrawal of any support offered through visit.brussels. Our goal remains to work with you constructively, in the interest of the wider network.
