visit.brussels ASBL is the Brussels-Capital Region’s promotional and communications agency dedicated to:

  • the Brussels-Capital Region’s appeal as a destination for tourism, culture and events;
  • creating experiences that showcase its many strengths;
  • providing a high-quality welcome for its visitors, whether they are leisure or business travellers or representatives of international organisations.

"We energise the city where the heart of Europe beats, and we create unique experiences for visitors and residents alike."

2025 was a year of consolidation for Brussels’ tourism sector.

After the record results of 2024, attendance remained stable with nearly 10 million overnight stays, confirming the strength and stability of the destination. This performance illustrates the increased resilience of the sector, which is capable of sustaining itself after a strong recovery phase.

The 2025 results

76

Green Key partners**

8,43/10

Satisfaction rate 2025***

6,6 million

visitors to museums and attractions****

* The estimated 9.6 million overnight stays are broken down as follows:

    - Hotels and hostels: 7.3 million overnight stays (-2.3% vs 2024: 7.4 million overnight stays)
    - Collaborative economy platforms: 2.2 overnight stays (-1.3% vs 2024: 2.3 million overnight stays)

** +14% vs 2023
***  +6 vs 2024
**** vs 2024 : 8.38/10

Other :
Dansaert - Sainte-Catherine : 2,6%
Châtelain - Bailli : 2,3%
Cambre - ULB : 2%
Schaerbeek - Saint-Josse : 1,8%
Canal : 1,5%
Uccle / Forest : 1,3%
Anderlecht : 0,7%

To consult the destination’s barometers and our recent studies, view the following page: tourism figures and data | visit.brussels

Presentation of the achievements of visit.brussels by activity category

visit.brussels carried out a large number of missions in 2025.
Our main achievements are presented in the detailed sections below.