visit.brussels has developed a strategic project called:  “AI-assisted translation (text and audio) for visitors to museums in the Brussels-Capital Region”. This digital solution aims to break down language barriers and offer an enriched and personalised museum experience using artificial intelligence. 

The system will enable real-time translation into the 24 official languages of the EU, as well as several languages spoken by local communities, without the need to download any apps. Based on BYOD (Bring Your Own Device) technology, this solution will be free and accessible to all regional museums. 

This project is the result of a co-creation process with Brussels museums and a survey of 20 cultural institutions in the region. A number of findings emerged: 

• Language barriers limit access to content;

• Accessibility for people with disabilities is lacking;

• There is a need for digital tools adapted to the current expectations of audiences.  

visit.brussels aims to address these issues by offering a shared, scalable and easy-to-integrate tool that promotes cultural openness and diversity among audiences. 

• Provide a free, simple and universal solution for all participating museums 

• Offer written and audio translations in the 24 EU languages as well as other languages relevant to Brussels 

• Strengthen cultural inclusion and accessibility, especially for vulnerable groups 

• Customise the visitor experiences according to their profiles  

• Reduce printed media and favour a sustainable approach 

• Integrate museum content on the visit.brussels website, improving its visibility 

• International visitors.

• Brussels residents, including economically or socially disadvantaged groups

• People with disabilities 

• New audiences unfamiliar with the museums and their offer