Many cycles of hype foresee emerging technologies that are worth studying in greater depth or others for which it is too early to start experimenting. Being able to detect signals at the right time to help you answer the question "Hype or Signal" with regard to Web3 and the Metaverse is one of them.
Our world is filled with sophisticated and demanding consumers, various fads and maturing technologies. Therefore, it is more important than ever to identify and propose innovations that offer real added value. Disruptive innovation concerns all sectors and the boundaries between sectors are becoming blurred. To ensure long-term success, your company's innovation policy must be based on effective and early detection of signals. Whether for exploring opportunities, generating new ideas, developing new products/services or setting up a fully fledged innovation culture, organisations such as KPMG Ignition will help your company become a better version of itself, translating signals into actions before it’s too late.
Öztürk Taspinar & Gemso Cankaya (KPMG)
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