Brussels’ most beautiful toyshops
06 November 2025
© Aurélie Demesse
Are you looking to spoil your little ones with an original gift from somewhere other than the typical toyshops? Good news: Brussels is full of beautiful boutiques where you can find sustainable, ethical and often educational games and toys for children of all ages.
Any excuse to put a smile on their face: a good school report, Saint Nicholas Day, Christmas, a birthday... And what could be more delightful than revisiting your childhood and getting lost in toyshops? Discover some of our favourite toyshops, most of which offer European-made and sustainable toys.
Serneels
Serneels is a household name in Brussels. This toy store has been making toys for babies, girls, boys, older children and collectors since 1959. You won’t find any commercial hypes or replica weapons here, instead, they make real toys that spark the imagination.
Be sure to ask about the unique toy boxes and wooden puppet theatres made and painted by hand. Other fun gifts to give and receive are spinning tops, music boxes and typically English croquet sets. For grown-ups, there are traditional board games such as chess, draughts and backgammon.
Avenue Louise 69, 1000 Brussels
Aurelie DEMESSE
Sajou
Are you a lover of authentic toys? Your family will love Sajou. Thierry and Amaya, two passionate enthusiasts, carefully select mostly handcrafted, wooden toys and educational games from sustainable European brands. Sajou also offers decorative items for children’s rooms, children’s books and original costumes. The shop stands out for its gentle, welcoming atmosphere, which invites you to take your time to explore and marvel. The owners gladly share advice and stories during their traditional game evenings, held once a month on a Friday.
Avenue de Jette 298, 1090 Jette
© Sajou
Carabistouilles
Every shelf at Carabistouilles is overflowing with playful and surprising finds: modern board games, original puzzles, colourful puppets and accessories for birthdays and children’s parties. The shop celebrates creativity and imagination, offering a carefully curated selection of educational and eco-friendly toys. Workshops presenting new games are regularly organised, as are story readings. Carabistouille brings a touch of magic and whimsy to children’s everyday lives.
Avenue Georges Henri 286, 1200 Woluwe-Saint-Lambert
The Grasshopper
When you’re out and about shopping in Brussels, you definitely can’t miss this toy shop’s huge display windows! This store, opened by a mother who grew tired of the same old standard products offered by the big brands, has more than 7000 fun and quality items. That’s more than enough to toss their old toys in the attic and enjoy hours of fun with their new discoveries.
The Grasshopper also sells furnishings for your little ones’ rooms. You can even personalise certain accessories. A bib, bathrobe or towel with your child’s name embroidered on it; no more arguments between brothers and sisters – they each have their own!
Rue du Marché aux Herbes 39-43, 1000 Bruxelles
Woodee
Woodee is the go-to destination for lovers of contemporary and design toys. The shop celebrates European craftsmanship and creativity. Its rich and diverse selection ranges from baby toys to construction sets, as well as decorative objects, fashion accessories and small furniture. With personalised advice from a passionate team, you’ll find toys that are playful, safe, educational and perfect for every age. Woodee invites you into a world that celebrates the magic of childhood.
Avenue Félix Marchal 31-35, 1030 Schaerbeek
Oliwood Toys
Oliwood Toys is a favourite among families. It stocks all the major toy brands, but the team also loves to uncover exclusive gems! From clever puzzles and skill games to dolls and construction sets, Oliwood Toys sparks the imagination. The shop also hosts afternoon play sessions where children and parents rediscover the joy of playing together, strengthening family bonds in the process.
Various locations in Brussels
Le Petit Souk
Step into a colourful journey through childhood at Le Petit Souk! This charming shop offers an eclectic selection of toys, accessories, gadgets and children’s decorative items. It’s a true pleasure to wander among the displays filled with quirky soft toys, creative games, fairy lights and collectable trinkets. The focus is on diversity and originality, with products from France and beyond, chosen for their quality and playful spirit. Le Petit Souk is a joyful world where every visit feels like a treasure hunt, perfect for finding an unexpected gift or simply treating yourself.
Various locations in Brussels
Fox & Cie
Fox & Cie is a large toy shop with a beautiful selection for young children. You’ll find quality toys from both known and lesser-known brands.
Various locations in Brussels
Children’s fashion
Kat & Muis
Kat & Muis is a children’s fashion boutique located in the famous Dansaert district. It is renowned for its original and refined collections. The colourful garments, made from soft and natural fabrics, are perfect for accompanying little ones on all their adventures. The shop also offers playful accessories and stylish shoes, all carefully selected to ensure quality and durability.
Rue du Vieux Marché aux Grains 35-37, 1000 Brussels
