In recent years, single-product gastronomy has become rather trendy. But what is it exactly? Allow us to elaborate!
It‘s definitely not a new concept: just think of Bordeaux patisserie Baillardran’s cannelé since 1988 or the iconic waffle from Méert, the famous establishment in Lille that was founded in 1849. More generally, there have been pizzerias, sandwich shops, chip shops and ice cream shops. However, the single-product concept has been popular for the last ten years or so, with the expansion of shops in large cities. Whether in cooking or pastry-making, it all comes down to a chef specialising in a single product by offering it in multiple flavours and textures. Strawberry doughnut, mango cheesecake éclair, salted macarons, charcoal ice cream...an abundance of choice and an endless imagination are necessary. The challenge is to constantly renew your range, centred around a flagship product, by always offering new creations.
In Brussels, shops are open for business and some offer you various sweet delights in addition to their speciality. Here is our selection of the ones you simply have to visit.